Family Office × Venture Studio Research 2025

  • Authors:
    Maksim Malyy, PhD & Max Pog
  • Date:
    25 August 2025
Following the strong interest in our Big Startup Studios Research 2023 and Big Venture Studio Research 2024, we decided to take a closer look at how LPs — especially family offices — view venture studios as an investment opportunity.

This new study is more focused and will be particularly valuable for both aspiring and established studio founders who are currently fundraising.

If you’re raising capital for your venture studio, I highly recommend also reading:
  • A LinkedIn post on the pros and cons for LPs of investing in a studio holding company vs. a studio fund. It will help you sharpen your pitch to potential LPs.
  • Another post on two approaches to fundraising for a new venture studio. It outlines how to save time by first proving your model with bootstrapping or minimal fundraising before going after your first $10M studio fund.

Our community, Venture Studio Family ($2,000/year), might also be a valuable resource for any venture studio. Membership includes:
  • 2 annual virtual pitch days with investors who are actively interested in venture studios
  • Access to our investor-focused virtual conferences and opt-in networking lists (10k+ contacts across 14 events)
  • Monthly Zoom meetings with fellow members on how to attract the best founders, raise capital & build ventures
  • A growing library of playbooks, decks, recordings, and other resources
🎥 Here’s a quick video showing what’s inside the VSF community. If you’d like to explore membership, you can book a call.

If going through every detail of this academic-style paper feels overwhelming, you can use this NotebookLM link to get a summary, explore a mind map, listen to an AI-generated podcast, or chat with the paper.

Here is the PDF version of this research.

Feel free to reference this report and use its images.
Like, comment, and share this LinkedIn announcement post. Thanks for your support!
Following the strong interest in our Big Startup Studios Research 2023 and Big Venture Studio Research 2024, we decided to take a closer look at how LPs — especially family offices — view venture studios as an investment opportunity.

This new study is more focused and will be particularly valuable for both aspiring and established studio founders who are currently fundraising.

If you’re raising capital for your venture studio, I highly recommend also reading:
  • A LinkedIn post on the pros and cons for LPs of investing in a studio holding company vs. a studio fund. It will help you sharpen your pitch to potential LPs.
  • Another post on two approaches to fundraising for a new venture studio. It outlines how to save time by first proving your model with bootstrapping or minimal fundraising before going after your first $10M studio fund.

Our community, Venture Studio Family ($2,000/year), might also be a valuable resource for any venture studio. Membership includes:
  • 2 annual virtual pitch days with investors who are actively interested in venture studios
  • Access to our investor-focused virtual conferences and opt-in networking lists (10k+ contacts across 14 events)
  • Monthly Zoom meetings with fellow members on how to attract the best founders, raise capital & build ventures
  • A growing library of playbooks, decks, recordings, and other resources
🎥 Here’s a quick video showing what’s inside the VSF community. If you’d like to explore membership, you can book a call.

If going through every detail of this academic-style paper feels overwhelming, you can use this NotebookLM link to get a summary, explore a mind map, listen to an AI-generated podcast, or chat with the paper.

Here is the PDF version of this research.

Feel free to reference this report and use its images.
Like, comment, and share this LinkedIn announcement post. Thanks for your support!

FOxVS 2025 Research Sponsors

We’re very grateful to our sponsors who supported this Family Office x Venture Studio Research 2025

  • Boomerang Ventures
    Website | LinkedIn

    Boomerang Ventures is a combination venture studio and fund based in Indianapolis, Indiana and focused on transforming U.S. healthcare through novel connected health technologies.

    Supported by a network of institutional partners, universities and healthcare systems, the studio de-risks venture creation from idea validation to market entry. Boomerang’s seed and Series A fund supports both studio-born and externally sourced startups, with a portfolio spanning consumer products, medical devices, informatics, and virtual care models.
  • Sterling Select
    Website | LinkedIn

    Sterling Select Group is a venture development firm affiliated with Sterling Equity, a multi-billion family-run group of companies in real estate, sports & media.

    Select helps corporations, family offices and other purpose-driven investors create equity value and strategic opportunities on a de-risked basis through curated partnerships with attractive, early-stage companies in advance of meaningful capital exposure.

We’re very grateful to our sponsors who supported this Family Office x Venture Studio Research 2025

  • Boomerang Ventures
    Website | LinkedIn

    Boomerang Ventures is a combination venture studio and fund based in Indianapolis, Indiana and focused on transforming U.S. healthcare through novel connected health technologies.


    Supported by a network of institutional partners, universities, and healthcare systems, the studio de-risks venture creation from idea validation to market entry. Boomerang’s seed and Series A fund supports both studio-born and externally sourced startups, with a portfolio spanning consumer products, medical devices, informatics, and virtual care models.

  • Sterling Select
    Website | LinkedIn

    Sterling Select Group is a venture development firm affiliated with Sterling Equity, a multi-billion family-run group of companies in real estate, sports & media.


    Select helps corporations, family offices and other purpose-driven investors create equity value and strategic opportunities on a de-risked basis through curated partnerships with attractive, early-stage companies in advance of meaningful capital exposure.

Introduction

The FOxVS 2025 Research emerged as a direct response to a compelling pattern identified during BVSR’24: a number of single family offices were particularly interested in a venture studio model, considering investing and building their own. This behavior stood out as a strategic convergence, wherein traditionally conservative and stability-oriented organizations began engaging with high-risk, venture-style opportunities. Venture studios, by design, offer a structured approach to venture creation that mitigates risk while maintaining - and in some cases outperforming - the return profile associated with classical VC investments (BVSR’24). With this alignment in mind, we initiated a deeper investigation into how and why family offices approach the venture studio model.

At the intersection of this trend lies a broader recalibration among institutional LPs, including fund-of-funds (FoF) and multi-family offices (MFOs), whose allocation strategies increasingly reflect curiosity toward studio-based models. While single family offices (SFOs) often lead with bespoke theses and legacy-driven autonomy (Silva and Somal, 2025), institutional actors bring scale and procedural rigor - traits that shape their approach to venture studio engagement. These organizations tend to evaluate studios not only as investment vehicles, but as platform strategies capable of de-risking innovation and accelerating thematic exploration. Conversations with fund allocators revealed that venture studios are now being framed alongside traditional GP mandates, with some LPs even entertaining hybrid mechanisms that blend direct studio formation with fund-level exposure. This structural fluidity hints at a quiet but growing institutional legitimization: positioning studios not as fringe experiments, but as viable components within a modern LP’s portfolio logic.

FOxVS 2025 represents a two-phase exploratory research effort, intentionally designed without predefined hypotheses or rigid research questions. The study’s goal was to surface and describe best practices among family offices and other institutional LPs investing in or founding venture studios - allowing the data and narratives to shape the findings organically. Phase one centered on a structured survey, capturing quantitative trends across a broad respondent base. Phase two followed with in-depth interviews, aimed at extracting qualitative insights from organizations exhibiting clear signals of engagement or interest. This layered methodology offered both breadth and depth: enabling formalized analysis while spotlighting strategic nuance among those most active in the space.

Methodology

As mentioned above, the FOxVS 2025 study was conceived as a fully exploratory initiative. Instead, the research focused on uncovering best practices among family offices investing in or founding venture studios. To address the dual challenge of limited accessibility and depth of insight, we adopted a two-phase methodology: a broad survey followed by selective qualitative interviews. This, quite common in social studies (Creswell et al., 2011, Tao et al., 2021), approach enabled the collection of structured data across a wider base while capturing deeper narratives from highly relevant participants willing to engage more extensively.

The data collection effort spanned six months, beginning in February 2025 and finishing in July 2025. During this period, we manually filtered an initial database of over 4,000 entries, eventually identifying and reaching out to more than 1,000 family offices - both single and multi - alongside fund-of-funds and other investment organizations with demonstrated interest in fund allocations. Selection criteria included operational status, investment thesis alignment with VC, private equity, or alternative assets, and contact accessibility. The outreach was supplemented by warm introductions through personal networks, including referrals from venture studios previously backed by targeted investors.

The final survey pool yielded 35 submissions, equating to 70% of the originally targeted 50 responses. However, only 25 of these were considered valid, as the remaining 10 either expressed no interest in venture studio models or did not represent relevant organization types (e.g., venture studios themselves). Of the valid respondents, 10 agreed to participate in follow-up interviews, with three ultimately completing the second phase.

The modest conversion rate - especially given the large outreach volume - can be attributed to several structural limitations. Firstly, cold outreach proved largely ineffective with this cohort: the initial email campaign to 1,000+ organizations generated absolutely no responses. Subsequent consultations with experts in the space confirmed that successful engagement typically depends on deep, pre-existing relationships. The FOxVS team’s network, while functional, lacked sufficient depth and warmth to achieve broad penetration.

Secondly, attempts to collaborate with organizations and influencers possessing robust family office networks were unsuccessful. This constrained access further, despite targeted efforts. Lastly, the low response rate may reflect the niche nature of the venture studio model itself within the family office ecosystem. Assuming a 10% conversion rate, the presence of at least 500 relevant organizations would have been required to meet the original target - a density that may not yet exist in the market.

In light of these constraints, we believe we achieved the strongest possible outcome given available resources and structural limitations. The collected data - though modest in size - offers authentic signals and strategic perspectives from a segment of high-interest organizations navigating the frontier between traditional family office models and venture studio innovation.

Sample overview

The FOxVS 2025 survey offers a detailed look into how institutional investment organizations - particularly family offices - engage with venture studios and adjacent asset classes. Among the 25 valid responses, the landscape is dominated by single family offices (SFOs), which comprise 18 of the respondents. Multi-family offices (MFOs) represent four entries, while the remaining responses include one each from a fund of funds, an investment company focused on studios, and a UHNW network platform. Given that the study is calibrated toward SFO behavior, this composition reflects the intended sampling strategy.

Regionally, Western Europe and North America emerge as the strongest contributors, with nine and eight responses, respectively. Eastern Europe and Central Asia follow with three entries, and South Asia with two. Additionally, two organizations operate globally without fixed regional alignment. East Asia & Pacific and Sub-Saharan Africa are represented by one organization each. This geographic breakdown aligns closely with prior data on studio location concentration, particularly from the BVSR’24 dataset, suggesting a correlation between investor origin and studio ecosystem density.

Allocation behavior further illustrates how these organizations deploy capital across geographies. Western Europe and North America top the list again as preferred allocation zones, with 12 and 11 organizations, respectively, targeting these areas. Eight organizations invest globally or without a defined regional focus, while South Asia, Eastern Europe and Central Asia, and Latin America each draw investment interest from two participants. MENA, SSA, and EAP each receive attention from one investor. Taken together, this reinforces that WE and NA dominate both respondent origin and investment focus.

As for organizational maturity, the data reveals a right-skewed distribution. The majority are relatively young, with five organizations between one and five years of age, and another five aged between five and nine years. The rest are evenly spread across the 9 to 21-year band, with one notably mature SFO at 35 years. This suggests a diverse mix of experience levels, with a significant portion of emerging players still shaping their thesis.
Tip to venture studios:
Target younger SFOs and open a branch in the US or Western Europe if you’re not present there.

Part 1 - Survey results

Investment priorities of surveyed LPs

On the subject of investment preferences, there is a clear consensus around private markets - every organization surveyed allocates capital in this space. Public markets are nearly as popular, featured in 19 portfolios, while real assets such as infrastructure, natural resources, and real estate are present in 17. Alternative investments (hedge funds, commodities, collectibles) appear in 18 portfolios, and digital assets (crypto, DeFi, NFTs) are present in 14. Only two organizations invest directly in venture studios, and two more include unconventional asset classes such as art and investment-grade alcohol. Though the results are inevitably shaped by the survey’s thematic focus, it is notable that most respondents diversify across three to five asset classes. This points to a broader strategic trend: while venture studios remain a niche pursuit, they are increasingly considered within diversified, multi-layered portfolio structures.

A clear pattern emerges around conviction: private and public markets dominate in intensity, receiving consistently high priority scores across respondent profiles. This affirms their role as the core foundation for venture studio-aligned investors, serving as anchors from which exploratory plays emerge.
Mid-tier preferences are expressed through digital assets and alternative investments. These categories, while present in many portfolios, reflect less consistent prioritization, often registering mid-level ratings. This suggests that for most investors, such exposures are not strategic mandates but rather opportunistic ventures - vehicles for diversification or thematic engagement rather than primary conviction drivers.

Real assets, including real estate and infrastructure, appear frequently but rarely receive top priority. This positioning indicates that, although relevant, they are typically deployed as hedging instruments or secondary layers within portfolios designed for liquidity and return acceleration. Similarly, niche allocations in categories such as venture studios only, art, and investment-grade alcohol tend to reflect lifestyle orientation or legacy preferences rather than institutional strategy - often housed in family office contexts with idiosyncratic theses.
From a strategic perspective, only two organizations in the dataset demonstrate exclusive investment in venture studios, assigning top priority solely to this category. These actors likely operate as deep integrators, with formation-led mandates or builder-first wealth vehicles that position studios at the heart of their investment logic.

The bulk of respondents - representing the majority - follow a multi-class strategy. Their portfolios commonly feature three to five asset classes tagged with positive prioritization, suggesting that venture studio engagement typically occurs alongside traditional assets such as private equity, public markets, and real assets. This layered structure enables diversified return profiles while integrating innovative capital deployment (Allardice et al., 2019).
Tip to venture studios:
Targeting SFOs with private market allocations and diversified portfolios increases your chances of attracting capital.

Venture studio investment state

The survey data reveals a nuanced and cautious landscape around venture studio investment. Among the 25 respondents, 21 organizations indicated active consideration of venture studios within their investment scope. However, four of those had never previously invested in any VC asset - approximately 20% - underscoring the novelty of this asset class for certain segments. Despite half the sample reporting prior studio investments, only two organizations demonstrate an exclusive and continuous focus on venture studios. Moreover, 75% of the group does not yet prioritize studio investments within their existing asset allocation frameworks.

The founding intent of SFOs remains modest: while 14 respondents have never founded a studio, 10 expressed interest in doing so. Additionally, this intent is not strongly correlated with prior studio investment, as nine of the twelve who previously invested do not plan to found their own. Among the prospective founders, two intend to allocate over $5M, while one plans to commit between $500K and $1M - indicating that founding conviction often pairs with capital readiness.

The venture studio investment size distribution appears evenly spread. Six organizations report allocations under $500K, another six commit $500K to $1M, four indicate investment between $1M and $5M, and five exceed the $5M threshold. This suggests a democratization of venture studio interest across capital tiers, rejecting the notion that studios are either exclusively boutique or mega-scale pursuits.

When measuring studio allocations against typical cheque sizes, further subtleties emerge. Ten organizations invest at their lower bound when engaging with studios, seven maintain parity with their general investment range, and three invest in studios at their upper bound. This spread implies varying levels of conviction, risk appetite, or exploratory intent among those testing studio models. However, the strong tendency toward lower-bound allocations demonstrates an existing discretion in the venture studio model.
Tip to venture studios:
Asking for lower cheques from institutional LPs increases your chances for fundraising.
Looking ahead, momentum is cautiously building. Of those with past experience, four plan to increase their studio exposure - three gradually (moving from low to medium) and one significantly (jumping from low to high). Others maintain their allocation levels, indicating both steady conviction and emerging willingness to scale.

The chart below illustrates this dynamic. The bars represent the distribution of venture studio investment sizes, while the line traces how these allocations relate to each investor’s typical cheque range. Studios receiving less than $500K are generally funded from the lower end of an investor’s range, indicating a cautious, exploratory approach. In contrast, those committing $5M or more tend to invest from the upper bound of their allocation capacity, signaling stronger conviction. Put simply, mid-range investors often test the model with smaller cheques, whereas upper-tier investors appear more willing to make substantial commitments.

Regarding investment strategy structure, holding company models dominate preference, cited by 18 of the surveyed organizations. Evergreen studio funds follow as the next most favored structure, mentioned by 12 respondents, while hybrid holding-sidecar configurations appeal to nine. Only three organizations show explicit interest in sidecar-only studio funds, suggesting a clear tilt toward integrated ownership and long-term alignment.

Commitment to venture studios also varies by intended exposure. Of the 21 organizations considering studio investments, nine plan to invest in zero to one studio, five are open to engaging with two to five studios, and two indicate plans to invest in more than five. This distribution reinforces the experimental nature of studio allocation among even the most willing investors.

Finally, geographical alignment remains a defining filter. The vast majority of respondents intend to invest in studios that match their existing regional theses, with only three willing to explore studios located outside their typical geographies. This preference suggests that studio investments are not just financial bets, but extensions of broader strategic worldviews.

Overall, the data paints a picture of a segment in transition. Venture studios are no longer niche - they’re entering the mainstream conversation - but institutional prioritization remains embryonic. The broad spread in investment sizing, measured founding intent, evolving structural preferences, and geography-driven caution all suggest that the venture studio model may soon shift from exploratory edge to structured exposure within forward-looking portfolios.

Institutional LPs preferences in venture studios

Our research findings offer a detailed landscape of investor preferences across venture studio models, strategic priorities, and return expectations. When examining the structural models of venture studios, the distribution of investor interest appears evenly split: half of the respondents express a clear preference toward specific studio models, while the other half remain noncommittal. Common Venture Studios (according to this classification) themselves dominate the prioritization spectrum, with nearly all favorable responses rated as top priority (levels 2 or 3). Corporate Builders, by contrast, are largely disregarded - typically receiving zero interest levels - suggesting a mismatch between that model and the investment logic of this cohort. Hybrid Venture Studio model sits in between, with some enthusiastic support but also a significant portion of respondents assigning low or zero priority, reflecting ambiguity or limited alignment across profiles.

A similar bifurcation exists in responses regarding venture building methodologies (as presented here). While half of the respondents offer prioritized input, the rest abstain from signaling clear preferences. Formation Studios stands out as the most strategically aligned model, nearly universally prioritized among those indicating interest. Commercialization Studios find themselves in the middle ground, with modest levels of enthusiasm. Meanwhile, Incubator Studios register the steepest decline, with more than half the sample rating them as non-priority - underscoring the investor preference for a deeper level of venture studio control in their startups.
Tip to venture studios:
The common venture studio model with a formation venture building is your sweet spot to raise from institutional LPs.
When asked to assess focus areas within venture studios (according to this classification), respondents again revealed a moderate skew toward neutrality. However, Business Model Focus emerged as the most compelling dimension, receiving the highest volume of priority-3 ratings and the fewest expressions of disinterest. Vertical Focus scored well among many respondents but carried more polarized reactions - including a small subset assigning zero priority. Niche Focus found itself in a middle band, with a broad yet moderate distribution often appearing as an ancillary preference layered on top of broader strategic goals.
Studio maturity plays a significant role in shaping investor preferences. Studios with recorded exits are overwhelmingly favored across the sample, while traction-stage studios receive moderate but consistently positive ratings. In contrast, newly formed studios provoke hesitation; while some respondents do prioritize them highly, a conspicuous portion assign zero priority - likely reflecting concerns around execution risk, governance maturity, and capital efficiency.
Return expectations across the sample reflect classic VC benchmarks, with financial return serving as the universally accepted baseline. Secondary motivations such as co-investment opportunities and strategic value rank well among respondents, consistent with family office and fund-of-funds behaviors that prioritize informational edge and network leverage. Impact investing and mentoring receive less attention overall but remain present, indicating that ESG and hybrid engagement models have gained modest traction.

Industry focus preferences paint a strong thematic picture. Frontier sectors such as AI, Fintech, and Deeptech dominate investor interest, pointing toward scalability, defensibility, and technological value creation. Adjacent categories - such as SaaS, Healthcare, B2B, and Spacetech - also register high frequency. More emergent segments like Mobility, Sport Tech, and Cybersecurity occupy a second tier of enthusiasm, while Medtech and CPG attract minimal interest, suggesting limited strategic priority or narrower perceived opportunity.

In terms of investment drivers, studio team quality emerges as the single most important factor for respondents - almost universally ranked as top priority. The underlying process by which studios operate follows closely, signaling the importance of operational clarity and repeatable systems. Other factors, such as the nature of portfolio company investors and their fair value (distinct from conventional valuation metrics), show mixed prioritization. Select insights also underscore preferences for de-risking mechanisms, including securing non-dilutive equity for early-stage biotech and prioritizing product-market fit in the portfolio.
Tip to venture studios:
Studio team experience and its quality are "must-haves" in the eyes of institutional LPs.

Part 2 - Qualitative interviews

Exit timing expectations are varied but lean toward acceleration. Most respondents consider venture studios capable of producing outcomes faster than traditional VC timelines, thus reflecting growing interest in liquidity and early inflection. That said, traditional exit cycles remain respected, particularly among methodical or legacy-aligned investors. A minority even express interest in longer horizons, suggesting strategic patience in certain segments.

Together, these insights frame a multi-dimensional investor profile: one that seeks structured models, top-tier teams, strategic clarity, and financial returns - but is also increasingly open to innovation, new sectors, and differentiated studio architecture. The venture studio model is no longer merely experimental. It is being actively shaped - by conviction, caution, and a desire for scalable innovation.
To deepen our understanding and uncover more nuanced qualitative insights, we conducted interviews with selected survey participants who had expressed interest in further engagement. These conversations shed light on how LPs of this type approach investment decisions - clarifying the factors they emphasize most, as well as those they view as less critical.

The following section distills key insights from three in-depth interviews with representatives of Single Family Offices (SFOs) actively engaged in venture studio models - either through investment, founding initiatives, or broader ecosystem involvement. The interviews featured [SFO1] (India-focused operator-investor), [SFO2] (Europe-based evergreen family office), and [SFO3] (North American-European strategic platform) responsible for launching multiple studios.

Asset class priorities

Across the three interviews, private markets dominate capital allocation, but the definition of "private" varies markedly. SFO1 channels capital directly into startups and the institutions that accelerate them - incubators, venture studios, and specialised service providers - affirming that "we invest in startups; that’s a primary target". SFO2 operates an all-private barbell comprising venture capital and build-up private equity platforms, explicitly avoiding public or alternative asset classes: "Basically, we are doing venture capital, private equity … and Startup Studio," while confirming no exposure to public markets. SFO3 retains a modest public-market sleeve for tactical liquidity, yet prioritises "stronger allocation towards private equity, private credit … expansion capital" as its core growth engine.

These choices reflect distinct risk/return doctrines. SFO1 substitutes sector knowledge and founder access for portfolio breadth, betting that hands-on involvement at inception will unlock outsized venture alpha. SFO2’s founder rationalises the tilt by citing "higher returns on private equity," and mitigates concentration risk through strict internal caps and industry diversification within the private sphere. SFO3, adopting a more institutional stance, overlays yield-bearing private credit and keeps a liquid buffer to rebalance across market cycles, noting that portfolio construction is designed "to hedge different risks" while leaving the bulk of capital in illiquid assets. Collectively, the evidence suggests that family-office investors gravitating toward venture studio partnerships favour illiquidity and control but calibrate liquidity sleeves and sector spreads to match their proprietary value creation capabilities and multi-generational mandates.

Core insight. All three family offices favour private market exposure, but the degree of concentration signals how each office defines "edge." SFO1 seeks outsized alpha from early-stage venture, SFO2 runs a barbell that marries venture returns with PE predictability, while SFO3 keeps a liquidity sleeve to move tactically in volatile markets - a hedge against the longer venture studio J-curve.
SFO1: "Yeah, basically we invest in startups. That’s a primary target."

SFO2: "We are doing venture capital, private equity … Startup Studio is also in the DNA of the fund."

SFO3: "We do have a balanced focus … with a stronger allocation towards private equity, private credit…"

Why the venture studio model?

Thinking of the question above, respondents position the venture studio construct as a vehicle for converting capital into controllable value creation levers. SFO3 calls it "a high-potential complementary approach to the traditional venture capital model," stressing the hybrid of financial investment with operating partner capabilities. SFO2 likewise treats the studio as a second growth rail that sits alongside its direct VC cheques, noting that the fund is "launching new ventures from scratch in the studio" while still investing directly in startups. Collectively, the interview data indicate that family office LPs prefer the studio framework over passive vehicles because it embeds governance, talent curation, and platform resources at the ideation stage, thereby compressing validation cycles and aligning execution risk with capital exposure.

Operational rationales cluster around three vectors: sector knowledge, hands-on bandwidth, and cross-border commercialisation. SFO1 exploits existing incubator infrastructure, "creating the ecosystem… getting in mentoring talent, getting in customers" so that a thin central team can scale multiple themed cohorts without heavy fixed overhead. SFO2 highlights functional synergies - dedicated marketing, finance, and recruitment support plus a €180M reserve - to de-risk founder search and guarantee follow-on capital. SFO3 insists on a co-founder structure that delivers "operational oversight" and leverages its international network rather than taking a passive sidecar position. Taken together, the evidence suggests that family office adopters select the venture studio model less for headline IRR and more for the embedded levers - talent, governance, and market access - that raise both the probability and the magnitude of exit outcomes.

Core insight. Studios are valued not only for return potential but for control over risk - they give each office levers to shape governance, talent, and exit optionality that ordinary VC funds cannot match. The divergence lies in breadth: SFO1 runs thematic studios to double-down on domain knowledge; SFO2 pairs direct VC checks with a "factory" to create its own pipeline; SFO3 treats studios as a flexible complement to a pan-asset strategy.

Capital structure preferences

Interview evidence indicates that the three family offices have adopted structurally distinct vehicles that reflect their ownership horizons and desired degrees of control. SFO1 channels commitments through an existing family holding company; "the funds go into the parent company … and that company invests in the start-ups directly". SFO2 has organised its studio as an evergreen pool that is "100% owned by the family office … we are flexible, we don’t have a specific investment fund". By contrast, SFO3 rejects passive fund positions and instead prefers "a co-founding, operating-partner model rather than just a sidecar". Collectively, these statements show a spectrum that runs from perpetual holding-company equity, through open-ended recycling vehicles, to minority but operationally influential stakes.

From a capital markets perspective, these choices map onto differing liquidity tolerances and governance philosophies. The holding company route employed by SFO1 consolidates ownership and simplifies balance sheet reporting, but locks in illiquidity until portfolio realisations occur. The evergreen structure at SFO2 substitutes vintage deadlines with continuous capital recycling, implying a moderate exit cadence aligned to opportunity rather than fund lifecycles. SFO3’s co-founder stance externalises some capital risk while maximising strategic optionality, enabling the office to embed operating oversight without assuming GP obligations. In aggregate, the data suggest that family office investors do not converge on a single "best" vehicle; instead, they match structure to the dual objectives of maintaining control and achieving inter-generational capital efficiency.

Core insight. Structure follows capital longevity. SFO1’s holding company design locks wealth inside a permanent vehicle; SFO2’s evergreen fund ensures recycling without forced exits; SFO3’s co-founder model protects influence while sharing upside with operators. Each structure is chosen less for tax or legal reasons and more as an expression of desired control and time horizon.

Return targets

Across the three single family offices, expected returns span a wide spectrum but cluster around mid- to high-teens IRR equivalents when translated into multiples on invested capital (MOIC). SFO1 frames venture-studio investing as a learning exercise and therefore sets a floor of "at least 5x" MOIC - well below its historical 30x direct startup benchmark - recognising that larger cheque sizes will compress multiples in the early vintages. SFO3 adopts a more conservative posture, targeting 3-5x over five to seven years, signalling an appetite for growth that still outperforms traditional private-equity thresholds while acknowledging execution risk in cross-border commercialisation. By contrast, SFO2 articulates its objectives primarily in IRR terms: the studio must clear 25% IRR, yet individual studio-born ventures are expected to deliver "much more … 100% IRR" to offset inevitable losses at the portfolio level. This dispersion mirrors differences in maturity, capital intensity, and geographical focus, but all three offices converge on a requirement for returns comfortably above the public market cost of capital.

From an analytical standpoint, the data suggest a two-tier return architecture: 1) platform-level targets that anchor family-office portfolio planning (25% IRR or 3-5x MOIC) and 2) venture-level stretch goals (≥5x to 100% IRR) that compensate for startup attrition. Such structuring aligns with contemporary portfolio theory recommendations for entrepreneurial finance, where blended return strategies balance downside protection with asymmetric upside capture (Faster Capital, Modern Portfolio Theory, 2025). Notably, SFO1’s downward adjustment relative to its 30x startup record highlights an implicit risk-reduction premium for studio co-creation, consistent with recent empirical findings that vertically integrated venture builders trade multiple expansions for higher probability-weighted exits (Zasowski, N., 2022). Meanwhile, SFO2’s dual metric (IRR for the umbrella fund, MOIC/IRR hybrid for underlying ventures) exemplifies the “barbell” approach advocated in the latest family office literature (Botha, 2024), ensuring liquidity optionality without sacrificing venture-style growth. Collectively, these positions indicate that family offices treat venture studio allocations less as speculative side bets and more as calibrated engines for long-run portfolio alpha.

Core insight. Return hurdles are ambitious but disciplined. All three offices anchor on IRR/MOIC bands that are achievable given studio diversification, not the flashy 10x promises sometimes marketed by emerging studios. This realism suggests that their LP questions will focus on execution capability - picking the right CEOs, managing dilution, and staging capital - rather than purely financial engineering.

Exit horizon & liquidity

Exit timing expectations diverge sharply across the three family office respondents. SFO1 takes a perpetual ownership stance, noting that "the three venture studios … are part of my family office, so there is no exit for that". In contrast, SFO2 runs an evergreen vehicle yet still frames exits as a seven-year baseline - "we look at exits … after five to seven years, but we don’t have any obligation" - and reports that its first divestitures are already being prepared: "this year or next year… maybe seven years because the company is well developed; there are both strategic buyers and private equity funds interested". SFO3 positions itself between those poles: "a typical holding period ranges from five to seven years, although faster outcomes are possible for tech assets".

Analytically, the pattern suggests two liquidity archetypes: 1) embedded-capital studios such as SFO1 that treat venture-building as a quasi-strategic business unit, optimising for compounded value creation rather than terminal cash events; and 2) evergreen-but-priced studios (SFO2, SFO3) that retain structural flexibility yet still model exits on venture-capital norms to recycle capital and validate returns. Market precedents support this bifurcation (Insight Edge | The Shift to Evergreen Funds: How Family Offices Are Extending Investment Horizons, Highline Beta, Why Exits Define Studio Success, Hammond, 2025): evergreen family offices increasingly accept longer duration or indefinite holds to capture multiple expansions through platform synergies, whereas integrated venture builders accelerate probability-weighted exits via trade sales and sponsor roll-ups once proof-of-scalability is reached. For allocators, the implication is clear - exit horizon is dictated less by fund structure than by the sponsor’s liquidity philosophy and the role the studio plays in the broader wealth strategy, making due diligence on governance triggers and secondary sale optionality as critical as headline IRR targets.

Core insight. Liquidity views map to each family’s capital base. SFO1 is generational capital - no mandatory exit. SFO2 is willing to wait ~7 years but remains opportunistic. SFO3 programs a 5-7 year window to preserve IRR discipline. A prospective studio founder should therefore tailor exit narratives - e.g., dividend yield vs. trade sale - to the liquidity philosophy of each office.
SFO1: "a part of my family office, so there is no exit."

SFO2: First studio exits after ~7 years; open to M&A or PE buy-outs.

SFO3: Typical 5-7 year holding period, but flexible for faster tech acquisitions.

Value-add expectations

All three single-family offices emphasise hands-on developmental capital rather than passive cheques, but the vectors of added value diverge. SFO1 positions itself as a commercial rainmaker, stating it has "all the CXOs of BP, Exxon … on my speed dial" and that those relationships are used to "open doors, close deals," thereby de-risking early revenues for portfolio companies. SFO2 offers an in-house operating platform - "marketing, financial [and] recruitment expertise … plus a very big network in Europe and the US" - designed to shorten the time between MVP and Series A. SFO3, by contrast, acts as a minority "operating partner," injecting cross-border know-how to accelerate product localisation, regulatory navigation, and market-entry partnerships across its technology and healthcare lanes.

From a comparative analysis standpoint, these statements illustrate a spectrum of value creation archetypes that mirrors recent venture studio literature (Munoz Abreu, 2021): customer access specialists (SFO1) who monetise personal networks, functional teams (SFO2) that institutionalise shared services, and global scaling sherpas (SFO3) that arbitrage geographical reach. Such heterogeneity implies that founders must tailor governance and reporting lines to the specific lever an LP intends to pull - e.g., quarterly pipeline reviews for SFO1, KPI-driven operating dashboards for SFO2, and milestone-based international roll-out maps for SFO3. For portfolio allocators, the evidence underscores that the studio model’s competitive edge lies not in capital supply per se but in the embedded industrial capabilities that accompany it, reinforcing prior empirical findings that active family-office involvement raises survival odds and compresses time-to-exit relative to spray-and-pray venture financing (Agostini, 2025).

Core insight. Money is table-stakes; the differentiator is industrial leverage. All three offices emphasise very concrete levers - customer introductions, regulatory navigation, recruitment, geographic reach - to move portfolio KPIs. Studios that cannot translate these promises into measurable operating KPIs will face credibility gaps.
SFO1: "I bring customers… opened doors, closed deals – the value I add is immense."

SFO2: "The family office brings marketing, financial, recruitment expertise… and a very big network in Europe and the US."

SFO3: Focus on market-entry, regulatory navigation, and cross-border commercialization.

Risk perception & investment criteria

Across the respondents, risk filters are applied at distinct decision points that reveal each investor’s underlying concerns. SFO1 flags founders’ resistance to equity terms - specifically, "asking them to give 25-30% equity is tough" when studio services are offered, indicating a red flag around perceived founder buy-in to non-cash value contributions. SFO2 places the pivot squarely on leadership quality: "We won’t launch an idea… if we don’t find a great CEO," underscoring that human capital selection is the gating criterion for studio-created ventures. SFO3 prioritizes structural discipline, warning that "poor governance or excessive burn without milestones are red flags," reflecting its institutional LP heritage and concern for capital efficiency and oversight.

This triad of risk perceptions maps onto a layered screening framework common in entrepreneurial finance (Dailey, 2024, Bär, 2025). First, economic alignment (equity-split acceptance) serves as a proxy for founder commitment, a necessary but insufficient condition for partnership. Second, executive capability functions as a decision gate in high-throughput models, where the marginal value of studio resources hinges on leadership execution. Third, governance and burn discipline act as continuum controls, ensuring that capital deployment follows milestone-based validation rather than time-driven disbursement. Such a multi-dimensional risk architecture aligns with best practices in a venture studio design, where sequential filters - term-sheet negotiations, CEO due diligence, and tranche-based funding - are empirically shown to improve portfolio survival rates and compress validation timelines.

Core insight. Each office filters risk at a different choke-point: SFO1 worries about fairness in equity splits, SFO2 about talent fit, SFO3 about governance discipline. Studios that want multi-family participation must therefore show modularity - flexible founder equity economics, rigorous CEO search, and transparent burn-rate dashboards.

Portfolio throughput expectations

Portfolio throughput expectations vary substantially, reflecting each office’s capital resources and operational model. SFO1 targets the generation of three to five startups in its first year of operations, scaling to approximately 50 ventures across multiple themed cohorts annually - leveraging incubator partnerships and a hub-and-spoke approach to amplify deal flow. SFO2 sets an even more aggressive pace, aiming to launch over ten startups per year, underpinned by a dedicated €180M family capital commitment and an in-house operating squad to support rapid deployment. By contrast, SFO3 adopts a calibrated focus: specialist studios are expected to produce one to two high-conviction ventures annually, while generalist studios may generate three to six startups per year, emphasizing depth of support over sheer volume.

These throughput targets map closely to each office’s strategic posture and resource allocation. High-volume ambitions (SFO2) correlate with substantial capital reserves and a process-industrialized studio platform, suited to rapid prototyping and portfolio diversification. Mid-range outputs (SFO1) signal a "hub-and-spoke" incubation model, balancing network leverage with thematic specialization. The lower-volume, quality-oriented framework (SFO3) reflects a prioritization of operational bandwidth and milestone-driven validation, ensuring intensive support for fewer entities. For venture-studio founders and co-investors, this spectrum underscores the importance of aligning launch cadence with available human capital, follow-on funding capacity, and the desired intensity of strategic engagement.

Core insight. Scale appetite is inversely related to sector focus and ownership depth. SFO2’s >10 startup goal is fuelled by a €180M commitment and a preference for breadth; SFO3 caps launches to preserve operational bandwidth; SFO1 targets a mid-range but across multiple thematic studios. Studios courting these investors must evidence a matching capacity - either high-volume scaffolding or deep-bench specialist teams.

Cross-interview key takeaways

  1. Active, not passive capital. Every office insists on strategic involvement - market access, governance, or operational help - as a way to de-risk and to differentiate from classic VC.
  2. Flexible structures dominate. Whether a holding company, evergreen fund, or co-founding model, each investor tailors capital vehicles to long-term family office horizons.
  3. Return expectations are realistic. Targets cluster in the 3-5x MOIC / 25% IRR range - well below headline "60% studio IRRs" (Anderson and Gomez, 2023) - signalling disciplined underwriting.
  4. Human capital is the bottleneck. The right CEO / founder fit is cited as the single biggest gating factor across all studios.
  5. Scale goals diverge. SFO2 is prepared for >10 launches per year, whereas SFO3 values focus and SFO1 balances multiple incubator-linked cohorts.

Conclusions

The FOxVS 2025 study marks a pivotal moment in the evolving relationship between family offices - particularly single family offices - and venture studios. What was once a peripheral curiosity is now emerging as a strategic frontier, with studios increasingly recognized as platforms for structured innovation, thematic alignment, and long-term value creation. This shift is especially pronounced among younger SFOs and those with diversified private market exposure, who are actively exploring venture studios not merely as investment vehicles but as co-building environments.

The study’s dual methodology - combining quantitative surveys with qualitative interviews - uncovered a layered understanding of allocator behavior. It revealed that studios seeking capital must now meet a higher threshold of credibility, infrastructure, and strategic fit. Passive capital is no longer the norm; LPs are asserting themselves as active participants, offering mentorship, operational insight, and long-term conviction. This redefinition of capital - from transactional to relational - signals a broader maturation of the venture studio model.

In this context, venture studios are not just builders of startups but orchestrators of innovation ecosystems. Their hybrid structure allows them to bridge ideation and execution, while family offices bring the strategic patience and domain expertise needed to sustain long-term value creation. As studios continue to evolve, their ability to align with allocator expectations - both in governance and thematic focus - will determine their role in shaping the next generation of venture outcomes.

Future research should examine longitudinal performance across geographies and sectors, and explore how studio governance models adapt to the increasing involvement of strategic LPs. The FOxVS 2025 exploratory findings suggest that venture studios, when paired with committed family office capital, represent a high-leverage mechanism for venture formation, resilience, and exit readiness.

Core Insights

Portfolio strategy
  • All respondents invest in private markets; most diversify across 3-5 asset classes
  • Venture studios are present but rarely prioritized

Studio investment behavior
  • Investment sizes range from <$500K to >$5M, often at lower bounds of typical cheque sizes
  • Only 2 organizations prioritize studios exclusively; most treat them as exploratory plays

Preferred studio structures
  • Holding companies (18 mentions) and evergreen funds (12) are most favored
  • Sidecar-only models are the least attractive

Founding intent
  • 10 respondents expressed interest in founding a studio, even without prior investment
  • Founding conviction often pairs with capital readiness

Investor expectations
  • LPs expect 3-5 startups/year from studios; some aim for >10
  • Return expectations range from 25% IRR (fund level) to 5x MOIC
  • Studios must solve real-world problems - not just chase unicorns

Strategic Filters
  • Geographic alignment is critical; most LPs invest within their regional thesis
  • Sectoral depth in FinTech, DeepTech, and regulated markets is highly valued

Operational Red Flags
  • Studios lacking infrastructure, relying solely on pitch decks, or showing weak founder commitment are dismissed

Limitations

Despite the depth of insight generated by FOxVS 2025, the study is constrained by a critical limitation: sample size. At the outset, the research team identified a target of 50 survey respondents as sufficient for exploratory purposes. However, this threshold proved difficult to reach, primarily due to the inherent opacity of family office networks. These organizations - particularly single family offices - operate with a high degree of discretion, often managing substantial capital across diverse markets while remaining largely absent from public discourse. Their reluctance to engage with unsolicited outreach, especially for data-driven research, reflects a broader culture of privacy and strategic reserve.

This limitation, while expected, underscores the challenges of conducting empirical research in a domain defined by stealth and selectivity. Nevertheless, the study maximized its reach through a hybrid methodology, combining survey data with in-depth interviews to surface both quantitative signals and qualitative nuance. The resulting insights offer a valuable foundation for future inquiry.

To advance the field, we recommend transitioning from exploratory to formal research designs, ideally led by individuals or institutions with warm access to family office networks. Such efforts would enable broader participation, richer data sets, and more robust conclusions - ultimately deepening our understanding of how venture studios and family offices co-evolve within the innovation economy.

FOxVS 2025 Research Sponsors

We’re very grateful to our sponsors who supported this Family Office x Venture Studio Research 2025

  • Boomerang Ventures
    Website | LinkedIn

    Boomerang Ventures is a combination venture studio and fund based in Indianapolis, Indiana and focused on transforming U.S. healthcare through novel connected health technologies.


    Supported by a network of institutional partners, universities and healthcare systems, the studio de-risks venture creation from idea validation to market entry. Boomerang’s seed and Series A fund supports both studio-born and externally sourced startups, with a portfolio spanning consumer products, medical devices, informatics, and virtual care models.

  • Sterling Select
    Website | LinkedIn

    Sterling Select Group is a venture development firm affiliated with Sterling Equity, a multi-billion family-run group of companies in real estate, sports & media.

    Select helps corporations, family offices and other purpose-driven investors create equity value and strategic opportunities on a de-risked basis through curated partnerships with attractive, early-stage companies in advance of meaningful capital exposure.

We’re very grateful to our sponsors who supported this Family Office x Venture Studio Research 2025

  • Boomerang Ventures
    Website | LinkedIn

    Boomerang Ventures is a combination venture studio and fund based in Indianapolis, Indiana and focused on transforming U.S. healthcare through novel connected health technologies.


    Supported by a network of institutional partners, universities, and healthcare systems, the studio de-risks venture creation from idea validation to market entry. Boomerang’s seed and Series A fund supports both studio-born and externally sourced startups, with a portfolio spanning consumer products, medical devices, informatics, and virtual care models.

  • Sterling Select
    Website | LinkedIn

    Sterling Select Group is a venture development firm affiliated with Sterling Equity, a multi-billion family-run group of companies in real estate, sports & media.


    Select helps corporations, family offices and other purpose-driven investors create equity value and strategic opportunities on a de-risked basis through curated partnerships with attractive, early-stage companies in advance of meaningful capital exposure.

FOxVS 2025 Research participants

Please find below the list of institutional LPs who:
  1. Agreed to share their data for our survey and
  2. Agreed to be acknowledged in the report

FOxVS 2025 Research contributors

  • Michael Van Lier
    Founder & Managing Director at Builders

    Nerd at heart, studio veteran. 25 years building tech companies - 6 founded, 2 exited.


    Michael is an entrepreneur, innovator, and tech evangelist dedicated to empowering the next wave of tech entrepreneurship. He has been founding tech companies for two decades. Michael started his first online company in 2000, at 16 years old. Later, he founded and exited multiple software and cloud-oriented companies which he grew by acquisition and organic growth. Michael spent his career at the intersection of cloud hosting, tech startups, software consulting, and early-stage investing.

  • Adrian Locher
    Merantix Capital Founder & General Partner
    Adrian Locher is Co-founder and General Partner of Berlin-based Merantix Capital, an early-stage AI investor and venture studio currently investing out of its second, €100M fund. He is also the co-founder and a board member of the Merantix Group, Europe’s leading AI innovation platform, which builds the bridge between cutting-edge AI development and real world impact, executed through three core pillars “Investment” (Merantix Capital), “Solutions” (Merantix Momentum) and “Community” (Merantix AI Campus).
  • Benjamin Ulrich
    Founder Of The Family Office Roundtable

    Benjamin Ulrich is the founder of the Family Office Roundtable, a global initiative dedicated to cultivating high-trust relationships among family offices, strategic investors, and thought leaders. His work centers on creating curated environments where ultra-high-net-worth families and their investment teams can exchange insights, explore co-investment opportunities, and build long-term strategic alliances. Through the Roundtable, Benjamin emphasizes relational capital as a cornerstone of generational wealth preservation and innovation.
  • Michael Van Lier
    Founder & Managing Director at Builders

    Nerd at heart, studio veteran. 25 years building tech companies - 6 founded, 2 exited.


    Michael is an entrepreneur, innovator, and tech evangelist dedicated to empowering the next wave of tech entrepreneurship. He has been founding tech companies for two decades. Michael started his first online company in 2000, at 16 years old. Later, he founded and exited multiple software and cloud-oriented companies which he grew by acquisition and organic growth. Michael spent his career at the intersection of cloud hosting, tech startups, software consulting, and early-stage investing.

  • Adrian Locher
    Merantix Capital Founder & General Partner
    Adrian Locher is Co-founder and General Partner of Berlin-based Merantix Capital, an early-stage AI investor and venture studio currently investing out of its second, €100M fund. He is also the co-founder and a board member of the Merantix Group, Europe’s leading AI innovation platform, which builds the bridge between cutting-edge AI development and real world impact, executed through three core pillars “Investment” (Merantix Capital), “Solutions” (Merantix Momentum) and “Community” (Merantix AI Campus).
  • Benjamin Ulrich
    Founder Of The Family Office Roundtable
    Benjamin Ulrich is the founder of the Family Office Roundtable, a global initiative dedicated to cultivating high-trust relationships among family offices, strategic investors, and thought leaders. His work centers on creating curated environments where ultra-high-net-worth families and their investment teams can exchange insights, explore co-investment opportunities, and build long-term strategic alliances. Through the Roundtable, Benjamin emphasizes relational capital as a cornerstone of generational wealth preservation and innovation.

References

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  5. Creswell, J.W., Klassen, A.C., Plano Clark, V.L., Smith, K.C., 2011. Best practices for mixed methods research in the health sciences. National Institutes of Health. - link
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  9. "Modern Portfolio Theory: MPT. Modern Metrics: MPT and Downside Capture Ratio," FasterCapital blogpost. - link
  10. Munoz Abreu, N.D., 2021. Venture studios: Analyzing a new asset in the venture ecosystem (MSc. thesis). MIT. - link
  11. Silva, F., Somal, S., 2025. The Modern Family Office: Balancing Legacy, Innovation, and Risk. CFA Institute. - link
  12. Tao, R., Zeng, D., Lin, D.Y., 2020. Optimal Designs of Two-Phase Studies. Journal of the American Statistical Association. - link
  13. Botha, F., 2024. The Growth And Liquidity Balancing Act: Family Offices In Alternatives, Forbes. - link
  14. "The Shift to Evergreen Funds: How Family Offices Are Extending Investment Horizons," Insight Edge blogpost, Carlisle Place & Partners. - link
  15. "Why Exits Define Studio Success," Highline Beta blogpost. - link
  16. Zasowski, N., 2022. Disrupting the Venture Landscape [WWW Document]. Morrow (ex-GSSN). - link