Philippe Bouissou, Ph.D., a 30-year Silicon Valley veteran and growth expert has invented a new methodology to cut the Gordian growth knot and deliver sustained growth. It’s called A4 Precision AlignmentTM. It’s a rigorous, comprehensive, data-driven, and prescriptive top-line growth methodology. It delivers significant results: companies who have implemented it have seen an average uplift of 39% in their growth rate 12 months after using it. This new approach is based on the fundamental principle that a perfect alignment between the business and its target market is the only way to generate maximum growth. Misalignment increases disruption and friction during the multitude of interactions between the business and its market. There are, in fact, four universal axes of alignment, dubbed A1, A2, A3, and A4: look at the
infographic.
This core idea is applicable to growth-stage companies after they've achieved their Product X Market fit). We use this framework as a key tool for screening companies for investment and then use it for helping portfolio companies effectively scale.